Different logos have different effects, after all, so choosing wisely is well-advised (more on that below.) First, let’s take a closer look at the 10 different types of logos. Whichever logo style you choose for your brand, your decision should be calculated and deliberate-ideally based on customer research and in-depth brand strategy. Some logos straddle the line between categories or even incorporate more than one style. We classify 10 different types of logos, but these categories aren’t meant to be exclusive or definitive. From text-based to image-based, literal to symbolic, static to dynamic, there’s no shortage of successful logo styles. The different types of logos include a range of styles. What are the 10 Different Types of Logos? ![]() A logo is one component in a brand’s visual identity: a complex system of colors, typography, imagery, and aesthetic style.Įverything you need to know about rebranding your business-and avoiding costly mistakes. Importantly, a logo is not a brand, and a brand is not a logo. They speak volumes without saying much at all. The best logos are simple, scalable, and unforgettable. A logo may include typography, a symbol, or some combination thereof in communicating the essence of a brand in a distinct and memorable way. ![]()
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